Gliding on snow with narrow pieces of rigid or semi-rigid planks underfoot, is called skiing, and the material attached to the bottom of the foot, is called a ski. Skis, one for each foot, are much longer than they are wide, and are attached to shoes or boots with bindings, which are comprised today of lockable, or partially secured heels on the ski. Skiing was originated as a means to travel over deep snow, and the form of skis followed their function. Regarded today by aficionados like Kent Muer as the height of recreational and physically exciting athletic activity, skiing has actually been around for over five millennia. It has been estimated that the earliest skiing may have taken place in 600 BC in China, although fragments which may have been skis have been dated from 6000 BC.
Modern skiing evolved in Scandinavia, where the word ski originated in an ancient Norse word which means ‘split piece of wood’. In Finland and Sweden even into the late 1800’s, one ski was long and straight for sliding, while the ski on the other foot was shorter, for kicking. The bottom of the short ski was generally covered with animal skin to give the skier traction, while the longer ski was treated with animal grease, a kind of ski wax to facilitate speed. These asymmetrical skis were aided by a long spear, and two ski poles were not seen in any image until around 1741. Kent Muer might be interested in testing the use of these early ‘pieces of wood’.
The more experienced and expert Kent Muer becomes in graphic design, the more adept he is at producing concepts which use brochures, signs, displays, websites, packaging and exhibits to promote the client’s brand. Kent Muer’s mastery of a variety of techniques and mediums is married to his effective communication with the needs of his client.
Kent Muer is concerned with choices in print, type, color, font size, artwork, and web design, as well as execution in dissemination, including the use of internet venues and search engines, media talent and air buys, hardware and software. Knowledge and a working grasp of cameras, desktop publishing, Photoshop and Adobe programs are essential. Of prime importance, as well, is a love of creativity and an innate creative spirit. Kent remains ahead of trends in the marketplace, and is constantly updating and redesigning to keep up with modern culture and marketing, to help the client remain current and ahead of the curve.
Improving the branding of a company, through the use of visual media and style, is the purview of the graphic design consultant. Kent Muer concerns himself with the problems of commercial businesses and organizations in Aspen, Colorado, where he works today as an independent design consultant, adjusting the visual perception of the company into a desired emotional reaction from the company’s customers. The alliance of the company’s brand with the company’s goals through the use of images and typography is not easy, requiring a constant communication, reflection, adjustment and testing to achieve the perfect ‘vibe’.
Kent Muer’s work as an artistic consultant in Aspen, Colorado is not to be confused with the occupation of art consultant, which encompasses the work of an art student with a good eye for interior design. An art consultant would, among other skills, exhibit an eye for the display of artwork. Art consultants are sought out by hotels, corporations, businesses and private art collectors who are concerned with the proper display and care of fine art, and the environments where these displays are best mounted. Art consultants are hired to assist art connoisseurs and businesses in purchasing suitable art works, either for a personal collection, for an impressive art display and collection for hotels, or for investment. An art consultant marries the personal preferences and styles of clients with their wide knowledge of their own knowledge of the art world, recommending artists and works and searching out auctions and art sales to acquire pieces for a collection.
A knowledge of art and design is necessary, as each separate display project encompasses the need for discriminating selection, the proper and harmonious fit of décor and art pieces, discriminating choices of framing and fit, and ability to appraise value based upon popularity of the art style and the artists themselves. Art consultants also have a wide range of knowledge and associations with galleries and artists, to offer the widest range of selections to clients, including resources to commission special artworks for budgets and space. An eye for detail, excellent public relations skills, and an up-to-the- minute knowledge of the art world are the qualities of the best art consultants.